White Cube

Making room for aesthetics...

 "The history of modernism is intimately framed by... a white, ideal space... The ideal gallery subtracts from the artwork all cues that interfere with the fact that it is' art.' ...Some of the sanctity of the church, the formality of the coutrtroom, the mystique of the experimental laboratory joins with chic design to produce a unique chamber of aesthetics."

Brian O'Doherty, "Inside the White Cube: Notes on the Gallery Space, Part 1," Artforum, Mar. 1976, p. 24.